コカ・コーラの今年のサマーキャンペーンでは、ミセスが書き下ろした新曲「コロンブス」が注目を集めています。このキャンペーンでは、「Coke STUDIO」限定デザインの「コカ・コーラ」が登場し、新曲「コロンブス」が使用されています。ミセスの新曲はファンの間で話題となっており、コカ・コーラの世界観と相まって注目を集めています。さらに、この新曲がCMのテーマソングとして流れていることもファンにとっては特筆すべきポイントです。
また、ミセスの楽曲が炎上したことも一部で話題となっていますが、コカ・コーラキャンペーンにおいては新曲「コロンブス」が注目を浴びています。ミセスはサマーキャンペーンに2年連続で参加し、ファンを楽しませています。このように、コカ・コーラのサマーキャンペーンではミセスの新曲「コロンブス」が重要な役割を果たしており、音楽とブランドの融合が成功していると言えます。
コカ・コーラのCMソングやミセスの楽曲に興味を持っている方々にとって、このサマーキャンペーンは見逃せない情報となっています。音楽とブランドが融合したコンテンツは、ファンにとって楽しい驚きと共感をもたらしています。是非、コカ・コーラのサマーキャンペーンやミセスの新曲「コロンブス」をチェックしてみてください。
What is the concept behind the 'Coke STUDIO' summer campaign by Coca-Cola?
The 'Coke STUDIO' summer campaign by Coca-Cola revolves around the initiative to connect with consumers through the power of music. Coca-Cola has been leveraging its Coke Studio platform to host music festivals, release original songs, and engage with music enthusiasts globally. The brand has collaborated with renowned artists like Jon Batiste to create original music such as 'Be who you are (real magic)' 26. By showcasing creative collisions and innovative experiences, Coca-Cola aims to create authentic connections, especially with the younger generation, as seen in their efforts to engage with Gen Z through music 29.
Moreover, the Coke Studio platform provides a stage for breakthrough artists, offering them a global platform to showcase their talent and connect with a wider audience 30. The campaign includes live events, music collaborations, and immersive experiences, such as the 'Sips & Sounds Summer Festival,' which amplifies the brand's engagement with consumers 34. Additionally, Coca-Cola has explored generative AI technology to enhance shared music experiences, demonstrating their commitment to innovation in marketing 32.
Overall, the 'Coke STUDIO' summer campaign embodies Coca-Cola's passion for music, creativity, and community engagement, making it a vibrant and inclusive platform for music lovers around the world.
Who is Mrs. GREEN APPLE and what role do they play in the 'Coke STUDIO' campaign?
Mrs. GREEN APPLE is a Japanese band known for their music, and they played a significant role in the 'Coke STUDIO' campaign with their song "Columbus." The band released this song as a campaign song for Coca-Cola's initiative, Coke STUDIO. The music video for "Columbus," which was intended to be part of the campaign, faced controversy due to its portrayal and depiction, leading to its removal following criticisms of racism and insensitivity 39 40 41 42 43. The band apologized for the video, mentioning that their intention was not to offend but to create a piece aligned with the campaign's theme 40 43.
Additionally, as part of the campaign partnership between Coke STUDIO and Mrs. GREEN APPLE, promotional activities like the opportunity to win exclusive merchandise, such as tumblers, have been offered to fans 38. Despite the backlash faced by the band, their involvement in the campaign highlighted the importance of thoughtful and culturally sensitive content creation in such initiatives. Mrs. GREEN APPLE's music continues to be appreciated, but the incident surrounding the "Columbus" song underscores the importance of understanding the impact of artistic expressions in a global context.
Why did the MV for the song 'コロンブス' by Mrs. GREEN APPLE cause controversy and what was Coca-Cola's response?
The music video for the song 'コロンブス' by Mrs. GREEN APPLE sparked controversy due to perceived racial insensitivity. The video included elements that drew criticism for cultural appropriation and stereotypes. As a result, the Japanese rock band issued a public apology for the content of the video, acknowledging the backlash it received 49.
Coca-Cola, who collaborated with Mrs. GREEN APPLE for the song, also responded to the situation. Given the nature of the collaboration, the beverage company was expected to address the controversy surrounding the music video. However, specific details about Coca-Cola's response were not extensively covered in the sources available. It can be inferred that Coca-Cola would have been involved in the decision-making process regarding the removal of the video and issuing any necessary statements to address the concerns raised by the audience.
In such cases, it is common for companies to express regret for any unintended offense caused by their collaborations or associations. Transparency and swift actions to address the issue are typically emphasized to mitigate the impact of controversies on both the company's and the artist's reputation.
For further insights into the details of Coca-Cola's response or any updates on the situation, it is advisable to monitor official statements or news releases from the involved parties.
What are some other notable songs or campaigns associated with Coca-Cola and artists like Mrs. GREEN APPLE?
There have been several notable songs and campaigns associated with Coca-Cola and artists like Mrs. GREEN APPLE. One of the prominent examples is the song "Columbus" by Mrs. GREEN APPLE, which was featured in Coca-Cola's TV commercial "Coke STUDIO: The Magic Begins" 54. However, the video associated with the song caused controversy, leading to the suspension of all advertisements featuring the song by Coca-Cola Japan 55.
In addition to "Columbus," Mrs. GREEN APPLE has also released teasers for their song "Columbus" MV as part of a Coca-Cola campaign 56. Furthermore, Coca-Cola has a history of partnering with musicians for successful campaigns. An example is the "Share a Coke and a Song" campaign in 2016, which featured collaborations with various artists 57. This campaign was well-received and showcased the brand's association with music.
Moreover, there have been instances where Japanese teams have created videos for Coca-Cola's music campaigns. For instance, a Japanese team made a video featuring Christopher Columbus and ape-like characters as part of Coca-Cola's celebrity music campaign . These collaborations between Coca-Cola and artists, as well as creative teams, have helped in promoting the brand through engaging music-related campaigns.
Therefore, the association between Coca-Cola and artists like Mrs. GREEN APPLE has led to the creation of impactful campaigns and memorable music releases that resonate with audiences.
Jun 12, 2024 ... コカ・コーラシステムは6月3日から、サマーキャンペーン「Coke STUDIO」を開始した。「Coke STUDIO」限定デザインの「コカ・コーラ」が登場するほか、 ...
7 days ago ... ... Mrs. GREEN APPLE(以下ミセス)の新曲『コロンブス』のMV。6月14日、同楽曲を「サマー・キャンペーン」のCMとして使用していたコカ・コーラが ...
Jun 14, 2024 ... ... 曲「コロンブス」のMVが、“差別的”だとして公開停止されたロックバンド・Mrs ... サマーキャンペーンに続いて2年目となる。
May 31, 2024 ... 「Coke STUDIO」限定デザインの「コカ・コーラ」が登場するほか、同日よりMrs. GREEN APPLEが出演、本キャンペーンのために書き下ろした新曲「コロンブス ...
Jun 2, 2024 ... CM名 [魔法のはじまり」篇 CMキャラクター Mrs. GREEN APPLE(ミセスグリーンアップル) CM曲 Mrs. GREEN APPLE「コロンブス」新曲で、6月12日配信 ...
That's something I know a lot of my girlfriends can definitely relate to, and I loved the idea of turning it into a feel-good party song.” On songs like “Girl ...
Jun 3, 2024 ... Coke STUDIO×Mrs. GREEN APPLEのタンブラーです。保冷性に優れた二重構造のステンレス製で、飲み物を最後までおいしくお召し上がりになれます ...
7 days ago ... Released alongside the MMMBop-esque single that served as the theme for Coca-Cola's 'Coke STUDIO' campaign, the music video immediately ...
Jun 10, 2024 ... 「コロンブス」のMV本編は、6月12日21時にプレミア公開! Mrs. GREEN APPLEが6月12日にデジタルリリースする新曲「コロンブス」のMVのティザー ...