Hisense plays a significant role in UEFA EURO 2024 as an official sponsor and partner of the tournament. The global consumer electronics and appliances corporation has strengthened its ties with UEFA by becoming a UEFA Men's National Team Football partner and a global sponsor of UEFA EURO 2024^ 2. Hisense is also the Official Screen Provider for the Video-Assisted Referee (VAR) at the tournament, enhancing the viewing experience with advanced display technology^ 3.

Moreover, Hisense has extended its strategic partnership with UEFA to sponsor EURO 2024, demonstrating a long-term commitment to the prestigious football event^ 4. As part of its involvement, Hisense has launched the 'BEYOND GLORY' campaign, which includes collaborations with football legends like Manuel Neuer and aims to provide fans with an excellent game-watching experience^ 5.

Additionally, Hisense's innovative technological prowess is showcased through its role as the Official Screen Provider for VAR and the Official VAR Screen Provider for UEFA EURO 2024, highlighting the company's dedication to enhancing the tournament with cutting-edge solutions^ 6. Overall, Hisense's role in UEFA EURO 2024 revolves around elevating the fan experience, showcasing technological excellence, and supporting the world-class football event.

What products or services is Hisense providing as part of their role in UEFA EURO 2024?

Hisense is actively involved in UEFA EURO 2024 by providing a range of products and services. As the official partner of the tournament, Hisense is showcasing its technological prowess and global growth by offering innovative home appliances and consumer electronics 21. The company has been granted exclusive rights by UEFA to provide the official VAR screens for the event, highlighting its commitment to delivering high-quality technology solutions 23.

One of the key products that Hisense is focusing on during UEFA EURO 2024 is their TVs. Hisense TVs have been ranked as the second most popular globally in Q1 2024, demonstrating the company's success and recognition in the industry 26. Additionally, Hisense is collaborating with prominent figures such as Manuel Neuer, the goalkeeping legend, who serves as a global ambassador for the 'BEYOND GLORY' campaign during the tournament 24.

Moreover, Hisense is known for its continuous innovation in developing pioneering home appliance technology 22. The company's dedication to offering high-quality products and services is evident through its participation in major events like UEFA EURO 2024. By leveraging its technological advancements and global reach, Hisense aims to enhance the overall viewing experience for fans and elevate the tournament to new heights.

How does Hisense's partnership benefit UEFA EURO 2024?

Hisense plays a significant role in UEFA EURO 2024 as an official partner, contributing to the overall experience of the tournament. By partnering with UEFA EURO 2024, Hisense aims to enhance viewers' football-watching experience through cutting-edge technology and strategic collaborations. Hisense's involvement in the tournament not only elevates the quality of TV viewing but also highlights the brand's commitment to sports fans and the football community.

Hisense's Impact on UEFA EURO 2024

Hisense leverages its expertise in home appliances and consumer electronics to redefine football viewing experiences through innovations like the Hisense 100 Mini-LED TV 28. As an official partner, Hisense's collaboration with UEFA EURO 2024 enhances the tournament's commercial revenue streams, contributing to prize money and club benefits programs 32. Through such partnerships, Hisense not only benefits from global exposure but also underscores its dedication to providing exceptional entertainment solutions for sports enthusiasts around the world.

In conclusion, Hisense's role in UEFA EURO 2024 transcends traditional sponsorship. It exemplifies the company's commitment to innovation, technology, and enhancing the overall viewer experience of one of Europe's premier football competitions.

What marketing or promotional activities is Hisense conducting during UEFA EURO 2024?

During UEFA EURO 2024, Hisense is actively engaging in various marketing and promotional activities to leverage its partnership with the prestigious sporting event. One of the key campaigns they launched is the 'BEYOND GLORY' campaign, which showcases their latest innovative products and aims to enhance consumers' lives through cutting-edge technology 37. This campaign not only highlights Hisense's commitment to quality and innovation but also reinforces its association with UEFA EURO 2024 39.

To further strengthen its brand presence and connect with the audience, Hisense has also welcomed goalkeeping icon Iker Casillas Fernández as part of the 'BEYOND GLORY' campaign 41. By associating with a renowned sports figure like Casillas, Hisense not only enhances its brand image but also aligns itself with the passion and excitement of football, the focal point of UEFA EURO 2024.

Moreover, through their promotional activities, Hisense is effectively tapping into the enthusiasm surrounding the tournament and maximizing their visibility among fans. By unveiling campaigns like 'Beyond Glory,' Hisense is not only celebrating its sponsorship but also creating memorable experiences for consumers during UEFA EURO 2024 40.

In summary, Hisense's role in UEFA EURO 2024 involves executing dynamic marketing strategies, launching engaging campaigns, and leveraging partnerships to solidify its position as a key player in the consumer electronics industry.

How has Hisense's involvement impacted the viewing experience or technology at UEFA EURO 2024?

Hisense plays a significant role in UEFA EURO 2024 by enhancing the viewing experience and technology for football fans. Through various campaigns and partnerships, Hisense has introduced cutting-edge technology to elevate viewers' experience while watching the games.

The company's "BEYOND GLORY" campaign aims to transform the way viewers experience UEFA EURO 2024 42. Hisense provides state-of-the-art technology and official televisions, such as the Hisense U7N Mini LED ULED TV, to ensure an exceptional viewing experience for football enthusiasts 45. By extending its strategic partnership with UEFA, Hisense continues to innovate and enhance the image quality technology, further improving the overall viewing experience of the tournament 46.

Innovations and Impact:

Hisense's involvement in UEFA EURO 2024 has led to advancements in technology and image quality, providing viewers with a more immersive and enjoyable experience 46. The company's efforts to redefine the game-viewing experience through events such as CES 2024 showcase its commitment to innovation and excellence in the industry 43.

Conclusion:

In summary, Hisense's role in UEFA EURO 2024 is vital as it contributes to enhancing the viewing experience through cutting-edge technology, strategic partnerships, and continuous innovation. Football fans can expect an exceptional viewing experience during the tournament, thanks to Hisense's commitment to elevating the standards of sports viewing.

What are the previous engagements or sponsorships of Hisense in major sports events?

Hisense has a strong history of engaging in major sports events and sponsorships, which have significantly contributed to enhancing their brand recognition and global presence. One notable example is their sponsorship of the 2018 FIFA World Cup 49, where they became an official sponsor. This partnership allowed Hisense to leverage sports marketing and raise brand awareness on a global scale.

Furthermore, Hisense has been actively involved in sponsoring big sporting events and teams over the years 47 48 50. For instance, they have sponsored events like UEFA's and even partnered with Paris Saint-Germain 47. Their involvement in major sports events demonstrates their commitment to expanding their footprint and increasing brand awareness across different markets.

Additionally, Chinese companies, including Hisense, have shown a growing interest in sponsoring international sporting events like UEFA EURO 2024 51. By participating in such events, Hisense has been able to expand its outreach and strengthen its position as a prominent sponsor in the sports industry.

What is Hisense's role in UEFA EURO 2024?

Hisense's role in UEFA EURO 2024 involves expanding their outreach and brand recognition through sponsorship 51. As a sponsor, Hisense will not only gain visibility during the tournament but also capitalize on the opportunity to connect with a diverse audience of sports enthusiasts. By aligning with a prestigious event like UEFA EURO 2024, Hisense aims to further establish itself as a key player in the sports marketing arena and enhance its global presence.